Evaluation Question 2

When first creating ideas for my digipak and video I was aware that I had to create a coherent package. My media products needed to have the same style and look. This is important because if the consume for example sees Rihanna's music video to 'Only girl in the world'  on a music channel and wants to buy the single from HMV then  it's easier to spot. The look of the single and packaging would be similar to the actual video. For example heres Rihanna's music video:







And here is her her digipak for the single:

There is as clear house style. The same red filter has been used for the digipak and video, over the camera lense to create a more romantic feel. The same colours are coherent throughout the package; soft and vivid reds contrasted with beige and natural colours. This is reflected in the mis en scene and the costumes. The set is natural nature, roses and trees in the video and the picture used for the cover of the digipak shows a grassy field. In the video Rihanna wears multiple costumes which create a coherent look, she is seen in a white floaty two-piece. This is also shown in red and used on the front of the digipak. Rihanna uses the same types of poses in both, her poses are sexualised this is evident in the digipak as she is not fully dressed and in the video as she wears revealing clothing. This also creates a coherent star image , Rihanna is known for her seductiveness and is often described as a sex symbol.


The font used on the front of the digipak is the same as on her full album, again making the audience know it is her product.




After learning about the house style and creating a coherent package, i tried to think about this when it came to planning and decision making. I  used the photography studio in college to take most of my shots for my digipak, although did take some outside as well, however i only used shots from inside the studio on my digipak, this is so each picture linked on the digipak and didn't look out of place.I then used the same studio when it came to filming some shots for our video. It also started a house style which became a running theme within my whole package.

 I used a change in costume on the digipak and advert for variety, however looking back and specifically at my audience research maybe it would have been better to use the same outfit for all pictures; as my focus group suggested it might help it look more professional. Also another point my focus group made is that i could of used the same costumes as on my digipak/advert in my video, as this would have created a stronger link between the two. However we did put thought into the choice of costume, we wanted our group to look sexy and edgy with bold striking outfits. So dressed them in going out wear; short dresses, shorts leggings and heels.

Colours and font are important, this is a visual indicator that the products are linked together. My advert and digipak clearly show this, i used a 'Arial Narrow' font combined with a custom font (a romantic style) to reflect the bands personality; 'sexy with an edge' .Colours I used were simple:

white(Safe 16 Hex3) cmyk(0%, 0%, 0%, 0%)

gray(16) cmyk(0%, 0%, 0%, 50%)


lightcoral cmyk(0%, 47%, 47%, 6%)

I used the re occuring image of Molly in the studio throughout the media products, to try and make it clear to the audience that these products match, although this is a subtle link i think it plays an important part in tieing the products together.

My digipak and advert were quite simple in design, a blank canvas and photo, i chose this deliberatly so the main focus was on Molly in the picture, this links in with Goodwins theory of creating a star image and persona. I think it is also obvious from the video that Molly is the main star as I purposely positioned her in the middle of the group or centered forward. These subtle changes help the audience to see this. Although i feel my products link together, i feel i could have tried to get the rest of my cast into my digipak photos, so it was more realistic beause they were not just dancers in the video but part of the band and therefore all part of the branding. Realistically they should have been included however time struggles and lack of organisation of my groups be-half made this very difficult.



It is evident from the professional advert made for Gwen Stefani and mine that the front cover of the digipak is part of the package The stars are both wearing the same outfits in the adverts as well as album/single cover. Also the font and colour scheme are clearly coherent; highlighting they are of the same branding. In Gwen Sfetani's an quirky bright yellow font with boarders and in mine soft pinks with an edgy photo.