When asked to do some creative tasks, to spark our creativity. My group and I decided to take a camera and go and film some footage in college that could later help us shape and plan our music video. We didn't really know what to do, which is why i influenced my group to just go with it and that we will come up with something.
We already had a vague idea of idea for the music video and we had the song choice, so we being dancers we thought we could try putting together a dance routine scene and a narrative, similar to exisiting music videos. My other group members go to the same dance school so have exisiting routines they do regularly so they peformed one of their routines so we didn't have to waste class time by choreographing a new one. I then filmed my two group members performing this sequence. I filmed it twice so i had a variety of shots when editing. This was a rough excercise so the shots aren't pefect but you get the general idea and feel we want for our actual music video.
For the narrative side of the video we improvised while filming, something we thought would be creative and show spontaneous thinking. My group member amy filmed and shouted stage directions at us, which is how we came up with the idea of drunken walking and throwing up, which also relates and amplifies the narrative idea behind our chosen. However the song used on this preview is the song that the dance routine was choreographed, we didn't want to attempt to create a rough version of our actual music video, instead it was just an excercise to see what creative things we could come up with in about 45 minutes in one room.
After we filmed the footage we attempted to edit it over the course of two days, however on the second day we found an error and I had to scrap what we had and restart the editing process. This was a reminder of the problems we might face while filming our actual music video and helped us realise we must be prepared for any errors and time loss that might occur.
This was just a rough task so the editing is not perfect, however i tried to create a typical music video set up by switching from the dance scene to the narrative and back, i tried to create some basic match on action and synethesia effects. I also attempted to create a climax towards the end of the video by fast paced editing. Finally i wanted to attmept to create a star persona, Holly being the star (the short blonde haired girl in the video) . So when filming i wanted mostly close up's of her and in the editing process gave ehr the most screen time.
Wednesday, 26 October 2011
Creative Research: Choreography
We came across these videos when researching what we would like our routine to look like. These videos are of dance routines that have a specific style of choreography that is typical to their genre of music; these videos will influence our routine for our video when we come to choreograph it. The routine should be 'girl hip-hop' and edgy to match the song choice.Choreography will be partiuclarly important in our music video as it plays an important role in creating a star persona. My group member and I are all dancers also, so it is in our interest to include exciting new choreography.
Creative Research
Creativity is about coming up with a concept that new and original. It's about thinking outside the box, taking chances, experimenting; taking ideas that already exisit and inspire you and come up with a new concept that is your own. Sir Ken Robinson suggested that we are more creative as children as we are not scared of being wrong he states that 'Kids will take a chance, if they don't know they'll have a go' He then goes on to say that being creativing has no right or wrong, but if your not prepared to be wrong then you'll never come up with anything original.
Sir Ken Robinson also states that we loose the capacity to be creative because of the way the education system works. 'We don't grow into creativity, we grow out of it'. I agree with Sir Ken Robinsons views . As we grow up we are scrutized for our mistakes, in education and at work, this has long term effects on us as we are too scared to be wrong we stick strictly to guidlines and rules which results in everyone creating the same thing.
To be more creative we need to go astray from 'the norm' and stimulate our brain to create ideas. To aid this process we need lots of sleep, time to daydream and nerveracking situations. However this does not mean we will suddenly become more creative people by doing this, it just aids our creative thinking.
Sir Ken Robinson also states that we loose the capacity to be creative because of the way the education system works. 'We don't grow into creativity, we grow out of it'. I agree with Sir Ken Robinsons views . As we grow up we are scrutized for our mistakes, in education and at work, this has long term effects on us as we are too scared to be wrong we stick strictly to guidlines and rules which results in everyone creating the same thing.
To be more creative we need to go astray from 'the norm' and stimulate our brain to create ideas. To aid this process we need lots of sleep, time to daydream and nerveracking situations. However this does not mean we will suddenly become more creative people by doing this, it just aids our creative thinking.
Friday, 14 October 2011
Research and Planning: Music Video Research Extension
Andrew Goodwin is just one of the theorists that have come up with concepts on how we can catorgorise music videos. There are other theorists that have different ideas on how we can do this. One other theorist could be Sven E Carlson. Carlson belived we can catorgise the artists in music videos into three mythical groups, this is called "Modern Mythic Embodiment".
The group first being 'the commerical exhibitionist'. This is when the performer or artist is no longer made to look like a performer in the video, instead they sell their body image and appereance, personal life; everything to be in the spotlight. This kind of artist wants to be 'a star', famous and will do pretty much anything to get that celebrity status. An example of a current star who uses this technique to become sucessful is Shakira. She is known for her belly dancing skills and also her skimpy outfits in her videos; which is evident in one of her most recent videos 'She Wolf'. Her sexualised apperance in this video has gained her over 54 million views on Youtube. It's a sterotypical view that 'sex sells' however it proves to be true in this instance.
The second group for artists is the 'Televised bard'. Artists in this category use on images other than themselves in videos to create a narrative and they are just the singer of the lyrics. Sometimes the artist is in the video to but not included in the narrative, and other times the artist is not at all. An example of an artist that is a 'Televised bard' would be Ed Sheeran in his 'You Need Me, I Don't Need You' music video.
An example of this type of video would be The Black Eyed Peas 'Meet Me Halfway' music video. The song is about meeting someone halfway the video shows each singer on a journey in a mystical land to meet each other. Each singer gets screen time in the video creating the star persona, but equally the amplified narrative is original and new which balances the two out, creating a sucessful and popular new music video.
The group first being 'the commerical exhibitionist'. This is when the performer or artist is no longer made to look like a performer in the video, instead they sell their body image and appereance, personal life; everything to be in the spotlight. This kind of artist wants to be 'a star', famous and will do pretty much anything to get that celebrity status. An example of a current star who uses this technique to become sucessful is Shakira. She is known for her belly dancing skills and also her skimpy outfits in her videos; which is evident in one of her most recent videos 'She Wolf'. Her sexualised apperance in this video has gained her over 54 million views on Youtube. It's a sterotypical view that 'sex sells' however it proves to be true in this instance.
The second group for artists is the 'Televised bard'. Artists in this category use on images other than themselves in videos to create a narrative and they are just the singer of the lyrics. Sometimes the artist is in the video to but not included in the narrative, and other times the artist is not at all. An example of an artist that is a 'Televised bard' would be Ed Sheeran in his 'You Need Me, I Don't Need You' music video.
This video only uses this dancer who signs the lyrics through th whole song, we only see the singer Ed Sheeran at the end of the video very briefly, this could be because Ed Sheeran is a fairly new artist; if people hear the track and like it they probably would want to see what the artist looks like. That way the audience would then be able to identify the artist, because of this way of advertising and hence aid sales.
The third group of artists is the 'Electronic Shaman' this is essentialey a mix of the two above. It is similar to Andrew Goowdin's theory of amplified videos. Carlson believes that the 'Electronic Shaman' creates a video with a underlying meaning and creates a persona to match that, something odd, mystical or not typical to the song. This persona created links the lyrics and video together to produce something new and original, which will keep viewers hooked.
An example of this type of video would be The Black Eyed Peas 'Meet Me Halfway' music video. The song is about meeting someone halfway the video shows each singer on a journey in a mystical land to meet each other. Each singer gets screen time in the video creating the star persona, but equally the amplified narrative is original and new which balances the two out, creating a sucessful and popular new music video.
Thursday, 13 October 2011
Tuesday, 11 October 2011
Research and Planning: Post Busted Lipsync
Our task was to recreate Busted's 'That's What I Go To School For' music video. We had to construct the video using all the same shot types as the original video. We used a similar location and tried to make the video look as realistic as possible.
To make this video we had to plan and be organised. To ensure this we split our group into pairs and each pair had a different task to do. One of the planning tasks was to create a storyboard of shots. This required watching the original music video in great detail and noting all the different shot types. This was able to give us an idea of where we would shoot the same original shots as well as identifying all the different shot types we had to recreate. We also created a shot list, this was particularly useful when it came to shooting as we were more organised and used our time efficiently, we shot all the shots we needed outside first then all the classroom shots and edited them into chronological order after. Another one of the preparation tasks was to create a props/costumes and locations list and complete a risk assessment.
I think we could of created a better more specific props list especially when it came to costume as on the day some of our cast did not have a costume and we had to find them something suitable to borrow off someone else. This problem was due to lack of communication skills, because we were in such a big group we should have sat and discussed each of our paired task with the rest of the group before we were ready to shoot. Something that helped us when it came to shooting was appointing a director. This enabled us to film the required shots quickly and efficiently and it made sure all of our group co-cooperated with one another. This year I expect to do a significant amount of research and planning especially storyboards, moodboards and shot lists. These key tasks enable the whole process of filming to run smoothly.
During this production task I learnt how to create a video in a a larger group, this required teamwork; listening to everyone's points of view and making compromises. We learnt that 'YouTube' can be a problem sometimes as it takes a long time to buffer videos and sometimes doesn't work at all. This became an issue when we wanted to check exactly what lighting there was in the original video and it would not load. This year i'd like to develop my camera skills as in filming. I'd like to be able to produce smoother shots and more of a variety of shots in my work. I'd also like to try and further my ability to use Premier Pro using more complex editing features; effects and transitions. I'd like to be able create more complex work than last year. A problem that we found when shooting is that we ran out of time the one day, we then had to shoot some shots the next day and we rushed them. Therefore there are a few errors in the shots the lighting in the shots is too bright compared to the other shots. We should have noted this so it didn't cause a continuity problem. This is something we will have to make note of next time.
During the editing process I developed my knowledge of Adobe Premier Pro. Aafter about half an hour of familiarising myself with the programme I found it easier and faster to edit the clips. Editing generally was quick and there were no major problems . This was probably because there was no effects used just simply a mp3 file for of the song and basic cuts. The playback tool is particularly useful when editing so you can clearly see if your work has any continuity problems or if the shots demonstrating lip syncing are not in sync with the song. I also added a fade out in the music and on the shot when the sequence finished just to try and make it look more professional and believable.
I think we could of created a better more specific props list especially when it came to costume as on the day some of our cast did not have a costume and we had to find them something suitable to borrow off someone else. This problem was due to lack of communication skills, because we were in such a big group we should have sat and discussed each of our paired task with the rest of the group before we were ready to shoot. Something that helped us when it came to shooting was appointing a director. This enabled us to film the required shots quickly and efficiently and it made sure all of our group co-cooperated with one another. This year I expect to do a significant amount of research and planning especially storyboards, moodboards and shot lists. These key tasks enable the whole process of filming to run smoothly.
During this production task I learnt how to create a video in a a larger group, this required teamwork; listening to everyone's points of view and making compromises. We learnt that 'YouTube' can be a problem sometimes as it takes a long time to buffer videos and sometimes doesn't work at all. This became an issue when we wanted to check exactly what lighting there was in the original video and it would not load. This year i'd like to develop my camera skills as in filming. I'd like to be able to produce smoother shots and more of a variety of shots in my work. I'd also like to try and further my ability to use Premier Pro using more complex editing features; effects and transitions. I'd like to be able create more complex work than last year. A problem that we found when shooting is that we ran out of time the one day, we then had to shoot some shots the next day and we rushed them. Therefore there are a few errors in the shots the lighting in the shots is too bright compared to the other shots. We should have noted this so it didn't cause a continuity problem. This is something we will have to make note of next time.
During the editing process I developed my knowledge of Adobe Premier Pro. Aafter about half an hour of familiarising myself with the programme I found it easier and faster to edit the clips. Editing generally was quick and there were no major problems . This was probably because there was no effects used just simply a mp3 file for of the song and basic cuts. The playback tool is particularly useful when editing so you can clearly see if your work has any continuity problems or if the shots demonstrating lip syncing are not in sync with the song. I also added a fade out in the music and on the shot when the sequence finished just to try and make it look more professional and believable.
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