Friday, 9 March 2012
Evaluation Question 3
After completing our music video and my digipak I asked a member of my Focus Group to answer a few questions so I could get some final feedback. I also put my digipak and music video on facebook and asked people from our target audience to comment on them.
Our target audience have been directly effected by the text in the way we intended them to, like in Morley's Cultural Studies Approach , the audience have taken the preferred reading. our target audience/focus group can relate to the narrative in our video, as they understand that people aged 18 go out and party and the video reflects this, our audience see this as a positive and fun. This could also apply to my digipak as older teenagers understand the attitudes expressed in my work, sexy and edgy. Many existing artists already reflect this and our target audience would be familiar with this. An older audience might take an oppositional view to the video and might believe it to be outrageous and just a load of sexualised girls that are drunks. This reading is also stated by Morley.
Our target audience have generally recognised the intended genre as Pop, as we have included stereotypical features of other Pop videos such as different sets and scenes, dancing and a 'party'. Our focus group related our video to those of the Black Eyed Peas and The Saturdays which is where we got our influences for our video from.
Our Focus Group have spread our music video on 'Facebook' by tagging their friends in the video also by posting the link on their homepages. Media 2.0 has allowed us to get general feedback from a greater audience, with the use of comments on Facebook and also 'likes' on Youtube. This shows that Flew's theory of producers and audiences changing relationship is true, us as producers are also in our target audience and we are able to show our product through media 2.0 quickly and easily because we associate with people from our target audience.
The feedback we got from our focus group was general qualitative, this allowed us to get honest opinions from our target audience about what they thought about our media products. Our Focus Group also showed pleasure from the text, they generally were gripped throughout and laughed in relevent places. We set out to entertain our target audience and we believe we have achieved this.
From our feedback things that I would alter if I were to do this again would be; better organising skills so that we would be able to gather all three cast members for the photoshoot for the digipak, as Kate Parker points out this would create a stronger link between the digipak and music video. She comments that 'If all three girls were on the digipak/advert it would look more realistic and link better' I would also make more of an effort to get extra's for the video so we could show a busy atmosphere in the bar as this would reflect the song, on the day we filmed there it was unfortunately pot luck that there was no one already in there.
Our target audience have been directly effected by the text in the way we intended them to, like in Morley's Cultural Studies Approach , the audience have taken the preferred reading. our target audience/focus group can relate to the narrative in our video, as they understand that people aged 18 go out and party and the video reflects this, our audience see this as a positive and fun. This could also apply to my digipak as older teenagers understand the attitudes expressed in my work, sexy and edgy. Many existing artists already reflect this and our target audience would be familiar with this. An older audience might take an oppositional view to the video and might believe it to be outrageous and just a load of sexualised girls that are drunks. This reading is also stated by Morley.
Our target audience have generally recognised the intended genre as Pop, as we have included stereotypical features of other Pop videos such as different sets and scenes, dancing and a 'party'. Our focus group related our video to those of the Black Eyed Peas and The Saturdays which is where we got our influences for our video from.
Our Focus Group have spread our music video on 'Facebook' by tagging their friends in the video also by posting the link on their homepages. Media 2.0 has allowed us to get general feedback from a greater audience, with the use of comments on Facebook and also 'likes' on Youtube. This shows that Flew's theory of producers and audiences changing relationship is true, us as producers are also in our target audience and we are able to show our product through media 2.0 quickly and easily because we associate with people from our target audience.
The feedback we got from our focus group was general qualitative, this allowed us to get honest opinions from our target audience about what they thought about our media products. Our Focus Group also showed pleasure from the text, they generally were gripped throughout and laughed in relevent places. We set out to entertain our target audience and we believe we have achieved this.
From our feedback things that I would alter if I were to do this again would be; better organising skills so that we would be able to gather all three cast members for the photoshoot for the digipak, as Kate Parker points out this would create a stronger link between the digipak and music video. She comments that 'If all three girls were on the digipak/advert it would look more realistic and link better' I would also make more of an effort to get extra's for the video so we could show a busy atmosphere in the bar as this would reflect the song, on the day we filmed there it was unfortunately pot luck that there was no one already in there.
Thursday, 8 March 2012
Evaluation Question 2
When first creating ideas for my digipak and video I was aware that I had to create a coherent package. My media products needed to have the same style and look. This is important because if the consume for example sees Rihanna's music video to 'Only girl in the world' on a music channel and wants to buy the single from HMV then it's easier to spot. The look of the single and packaging would be similar to the actual video. For example heres Rihanna's music video:
And here is her her digipak for the single:
There is as clear house style. The same red filter has been used for the digipak and video, over the camera lense to create a more romantic feel. The same colours are coherent throughout the package; soft and vivid reds contrasted with beige and natural colours. This is reflected in the mis en scene and the costumes. The set is natural nature, roses and trees in the video and the picture used for the cover of the digipak shows a grassy field. In the video Rihanna wears multiple costumes which create a coherent look, she is seen in a white floaty two-piece. This is also shown in red and used on the front of the digipak. Rihanna uses the same types of poses in both, her poses are sexualised this is evident in the digipak as she is not fully dressed and in the video as she wears revealing clothing. This also creates a coherent star image , Rihanna is known for her seductiveness and is often described as a sex symbol.
The font used on the front of the digipak is the same as on her full album, again making the audience know it is her product.
After learning about the house style and creating a coherent package, i tried to think about this when it came to planning and decision making. I used the photography studio in college to take most of my shots for my digipak, although did take some outside as well, however i only used shots from inside the studio on my digipak, this is so each picture linked on the digipak and didn't look out of place.I then used the same studio when it came to filming some shots for our video. It also started a house style which became a running theme within my whole package.
I used a change in costume on the digipak and advert for variety, however looking back and specifically at my audience research maybe it would have been better to use the same outfit for all pictures; as my focus group suggested it might help it look more professional. Also another point my focus group made is that i could of used the same costumes as on my digipak/advert in my video, as this would have created a stronger link between the two. However we did put thought into the choice of costume, we wanted our group to look sexy and edgy with bold striking outfits. So dressed them in going out wear; short dresses, shorts leggings and heels.
Colours and font are important, this is a visual indicator that the products are linked together. My advert and digipak clearly show this, i used a 'Arial Narrow' font combined with a custom font (a romantic style) to reflect the bands personality; 'sexy with an edge' .Colours I used were simple:
white(Safe 16 Hex3) cmyk(0%, 0%, 0%, 0%)
gray(16) cmyk(0%, 0%, 0%, 50%)
lightcoral cmyk(0%, 47%, 47%, 6%)
I used the re occuring image of Molly in the studio throughout the media products, to try and make it clear to the audience that these products match, although this is a subtle link i think it plays an important part in tieing the products together.
My digipak and advert were quite simple in design, a blank canvas and photo, i chose this deliberatly so the main focus was on Molly in the picture, this links in with Goodwins theory of creating a star image and persona. I think it is also obvious from the video that Molly is the main star as I purposely positioned her in the middle of the group or centered forward. These subtle changes help the audience to see this. Although i feel my products link together, i feel i could have tried to get the rest of my cast into my digipak photos, so it was more realistic beause they were not just dancers in the video but part of the band and therefore all part of the branding. Realistically they should have been included however time struggles and lack of organisation of my groups be-half made this very difficult.
It is evident from the professional advert made for Gwen Stefani and mine that the front cover of the digipak is part of the package The stars are both wearing the same outfits in the adverts as well as album/single cover. Also the font and colour scheme are clearly coherent; highlighting they are of the same branding. In Gwen Sfetani's an quirky bright yellow font with boarders and in mine soft pinks with an edgy photo.
And here is her her digipak for the single:
There is as clear house style. The same red filter has been used for the digipak and video, over the camera lense to create a more romantic feel. The same colours are coherent throughout the package; soft and vivid reds contrasted with beige and natural colours. This is reflected in the mis en scene and the costumes. The set is natural nature, roses and trees in the video and the picture used for the cover of the digipak shows a grassy field. In the video Rihanna wears multiple costumes which create a coherent look, she is seen in a white floaty two-piece. This is also shown in red and used on the front of the digipak. Rihanna uses the same types of poses in both, her poses are sexualised this is evident in the digipak as she is not fully dressed and in the video as she wears revealing clothing. This also creates a coherent star image , Rihanna is known for her seductiveness and is often described as a sex symbol.
The font used on the front of the digipak is the same as on her full album, again making the audience know it is her product.
After learning about the house style and creating a coherent package, i tried to think about this when it came to planning and decision making. I used the photography studio in college to take most of my shots for my digipak, although did take some outside as well, however i only used shots from inside the studio on my digipak, this is so each picture linked on the digipak and didn't look out of place.I then used the same studio when it came to filming some shots for our video. It also started a house style which became a running theme within my whole package.
I used a change in costume on the digipak and advert for variety, however looking back and specifically at my audience research maybe it would have been better to use the same outfit for all pictures; as my focus group suggested it might help it look more professional. Also another point my focus group made is that i could of used the same costumes as on my digipak/advert in my video, as this would have created a stronger link between the two. However we did put thought into the choice of costume, we wanted our group to look sexy and edgy with bold striking outfits. So dressed them in going out wear; short dresses, shorts leggings and heels.
Colours and font are important, this is a visual indicator that the products are linked together. My advert and digipak clearly show this, i used a 'Arial Narrow' font combined with a custom font (a romantic style) to reflect the bands personality; 'sexy with an edge' .Colours I used were simple:
white(Safe 16 Hex3) cmyk(0%, 0%, 0%, 0%)
gray(16) cmyk(0%, 0%, 0%, 50%)
lightcoral cmyk(0%, 47%, 47%, 6%)
I used the re occuring image of Molly in the studio throughout the media products, to try and make it clear to the audience that these products match, although this is a subtle link i think it plays an important part in tieing the products together.
My digipak and advert were quite simple in design, a blank canvas and photo, i chose this deliberatly so the main focus was on Molly in the picture, this links in with Goodwins theory of creating a star image and persona. I think it is also obvious from the video that Molly is the main star as I purposely positioned her in the middle of the group or centered forward. These subtle changes help the audience to see this. Although i feel my products link together, i feel i could have tried to get the rest of my cast into my digipak photos, so it was more realistic beause they were not just dancers in the video but part of the band and therefore all part of the branding. Realistically they should have been included however time struggles and lack of organisation of my groups be-half made this very difficult.
It is evident from the professional advert made for Gwen Stefani and mine that the front cover of the digipak is part of the package The stars are both wearing the same outfits in the adverts as well as album/single cover. Also the font and colour scheme are clearly coherent; highlighting they are of the same branding. In Gwen Sfetani's an quirky bright yellow font with boarders and in mine soft pinks with an edgy photo.
Wednesday, 7 March 2012
Thursday, 9 February 2012
Tuesday, 17 January 2012
Work In Progress - Filming Update
We now have some footage that was taken at the theatre, we are now set to film for the club scenes on Wednesday 18th January .
Monday, 16 January 2012
Work In Progress - Filming Update
When it originally came to filming we did not realize how much limited time we had, because the other members of my group Holly and Amy are involved in a Pantomine every night at the moment; we have limited filming time at night, therefore for our dance scene instead of filming on the bridge we have got permission to film in the theatre that they are performing the pantomime on, instead. Our actors are also in this production therefore everyone is together, so in breaks there is an opportunity to film on stage. We will do the dance sequence on stage, as well as some vocal shots. We may also film the getting ready sequence in the changing rooms at the theatre. This will create a new meaning for our video idea. We will still do a going out scene however we will have more of a narrative now because of different locations.
Friday, 13 January 2012
Research and Planning: Audience Theory
For our music video we are trying to create a scenario in which the audience can relate to, going out and having fun with your friends drinking and partying. This reflects McGuail's Gratification theory of personal identity, when the audience view our video they may recognise some of the scenes; they might interact with their friends in the same way. Our video also creates personal relationships between the characters as a group; showing them all together this also would make the audience feel part of the group as the video and narrative goes on a journey so will the audience with them this is also a claim that McGuail's theory makes. Our video will entertain our audience by use of a fast dynamic throughout; we will fast paced editing to do this; quick cuts on the beat and pace of the music, we will use mainly close up's of our star in different locations. This will grip the audience and keep them entertained and cheery like in McQuail's theory of Escapism/ Diversion.
Flew's theory could apply to us; if we get our friends/audience to watch our video on Youtube and they like it; they could suggest it to other people on Youtube and subscribe to the channel, people can also comment on our video and 'like' it, if a video gets lots of likes it could get onto the 'most popular' list on Youtube, this list is seen on the homepage of Youtube and people can easily click to see your video. Audiences could use our text in other media 2.0 such as on Facebook; they could post our video on their 'newsfeed' to share with their friends who are also into the same music.
Morley's Cultural Studies Approach suggests audiences are active and adopt certain views within a media text, this can apply to our music video. For example our audience is likely to adopt the preferred (Or dominant) reading, our audience is likely to accept our storyline of a girl going out and partying and think of it as correct, as our target audience would be of a similar age also going out partying as well.
Ang's fragmented audience theory would not apply to our media text; our target audience is mainstream young adult girls who would view our media product on 'Youtube' and music channels and buy it on 'iTunes' and' HMV'. We haven't targeted a specific niche in which the music they produce would be sold in small record shops.
Morley's Cultural Studies Approach suggests audiences are active and adopt certain views within a media text, this can apply to our music video. For example our audience is likely to adopt the preferred (Or dominant) reading, our audience is likely to accept our storyline of a girl going out and partying and think of it as correct, as our target audience would be of a similar age also going out partying as well.
Ang's fragmented audience theory would not apply to our media text; our target audience is mainstream young adult girls who would view our media product on 'Youtube' and music channels and buy it on 'iTunes' and' HMV'. We haven't targeted a specific niche in which the music they produce would be sold in small record shops.
Wednesday, 4 January 2012
Subscribe to:
Posts (Atom)