Our target audience have been directly effected by the text in the way we intended them to, like in Morley's Cultural Studies Approach , the audience have taken the preferred reading. our target audience/focus group can relate to the narrative in our video, as they understand that people aged 18 go out and party and the video reflects this, our audience see this as a positive and fun. This could also apply to my digipak as older teenagers understand the attitudes expressed in my work, sexy and edgy. Many existing artists already reflect this and our target audience would be familiar with this. An older audience might take an oppositional view to the video and might believe it to be outrageous and just a load of sexualised girls that are drunks. This reading is also stated by Morley.
Our target audience have generally recognised the intended genre as Pop, as we have included stereotypical features of other Pop videos such as different sets and scenes, dancing and a 'party'. Our focus group related our video to those of the Black Eyed Peas and The Saturdays which is where we got our influences for our video from.
Our Focus Group have spread our music video on 'Facebook' by tagging their friends in the video also by posting the link on their homepages. Media 2.0 has allowed us to get general feedback from a greater audience, with the use of comments on Facebook and also 'likes' on Youtube. This shows that Flew's theory of producers and audiences changing relationship is true, us as producers are also in our target audience and we are able to show our product through media 2.0 quickly and easily because we associate with people from our target audience.
The feedback we got from our focus group was general qualitative, this allowed us to get honest opinions from our target audience about what they thought about our media products. Our Focus Group also showed pleasure from the text, they generally were gripped throughout and laughed in relevent places. We set out to entertain our target audience and we believe we have achieved this.
From our feedback things that I would alter if I were to do this again would be; better organising skills so that we would be able to gather all three cast members for the photoshoot for the digipak, as Kate Parker points out this would create a stronger link between the digipak and music video. She comments that 'If all three girls were on the digipak/advert it would look more realistic and link better' I would also make more of an effort to get extra's for the video so we could show a busy atmosphere in the bar as this would reflect the song, on the day we filmed there it was unfortunately pot luck that there was no one already in there.
No comments:
Post a Comment