Research and Planning: Focus Group

This is out focus group, we chose them to be in our focus group because they enjoy listening to pop music and would be in our target audience, and they were happy to give feedback for us.

Fran Hickman

17

Student

Emily Baldwin
17
Student

Kate Parker 

17

Student

Research and Planning: Costumes and Props

For the scenes we film out in the clubs we want the actors/dancers all dressed up realistically as if they were going out. So we would have them in high heels short edgy dresses. This is also the type of clothing our target audience would wear out as well. We want our actors to relate to our target audience in this way.

Costume/Prop	Source	Potential cost	Person in charge
Pyjamas	Provided  - Amy’s Wardrobe	£0	Amy
Make up	Bringing their own	£0	Charge of their own
Dresses	Own Choice	£0	In charge of their own
Shoes/Heels/flats	Own	£0	In charge of their own
Dance wear	Own/Provided	£0	Amy/Holly/own
Coats	Amy’s house	£0	Amy
Blankets	Laura	£0	Laura

Research and Planning: Risk Assessment

We created a risk assessment to identify and dangers when filming so we are aware of them and can prevent them.

Research and Planning: Animatic

This is our animatic it is a very basic animatic, it mainly represents the type of shots we will be taking and the overall feel to the video, we were not able to use our actors and we did not use the correct locations that we plan to. We have posted this on Facebook and waiting feedback, any that we get will be useful for when we film.

Research and Planning: Choreography

This is the choreography we will be using for the bridge scene and through town. Other shots represent walking through the high street and dancing in the clubs.

Research and Planning: Audience Profile

Our target audience is demographic of older teenagers/young adults, male and females aged 18-24. Our psycho-graphic target audience would be C2/D/E. Our target audience would be interested in artists such as Kesha, Lil Wayne and some in Rihanna (especially her latest album Talk That Talk'

Here is an example of Kesha's music video for 'Tik Tok' this is kind of edgy feel we are going for, and this is what our target audience would watch.

Our target audience would also be interested in T.V shows such as Skin's and the Inbetweeners.






Our audience would be interested in pop and quirky pop music and stylish fashion. They would enjoy hanging out with friends, partying , going out clubbing and the occasional drink. 

Research and Planning: Outlook

To make sure i was organised with planning everything accordingly, I used an online Calendar in Outlook. I was able to put in important dates like when to book out cameras, i also put in deadline and other important dates. I then shared this calendar with the other members of my group so we would all have access to it. 

Research and Planning : Facebook Group

We set up a group on Facebook which includes the three of us in my group and the cast for the music video. I posted in important information that everyone needed to know like filming dates, times and places to meet.

Final Digipak and Advert

Production: Digipak and Advert

Planning: Casting

'The Ditzy's' are made up of three girls; the main star and her two dancers. We cast these girls because they are already dancers and would easily pick up choreography and are used to performing so would not be shy when to came to filming. They are also in our target audience and enjoy edgy pop music so they have the right look and understand what we want to create. They are reliable as the girls in my group have known them personally for years and they agreed they are willing to commit to this project. The girls playing these roles are:

Molly Andrews (Main Star)
18
Barmaid

Lotte Collins (Dancer)
18
Seamtress

Harriet Morris (Dancer)
18
Waitress