Research and Planning: Audience Profile

Our target audience is demographic of older teenagers/young adults, male and females aged 18-24. Our psycho-graphic target audience would be C2/D/E. Our target audience would be interested in artists such as Kesha, Lil Wayne and some in Rihanna (especially her latest album Talk That Talk'

Here is an example of Kesha's music video for 'Tik Tok' this is kind of edgy feel we are going for, and this is what our target audience would watch.

Our target audience would also be interested in T.V shows such as Skin's and the Inbetweeners.






Our audience would be interested in pop and quirky pop music and stylish fashion. They would enjoy hanging out with friends, partying , going out clubbing and the occasional drink.